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Experience the Baeseman Difference

Wausau’s Original Home for Quality Gear. Local. Trusted. Timeless.

A Wausau Tradition Since 1933

Baeseman’s Shoes and Clothing stands as Central Wisconsin’s premier destination for the rugged outdoorsman and the dedicated worker. With a rich history spanning over 90 years, this family-oriented retailer has evolved from an army surplus store into a landmark of quality.

Every visitor receives personalized, individual attention to ensure the perfect fit in name-brand footwear and apparel. It is not just a shopping trip; it is a memorable experience rooted in a legacy of service.

Why Customers Love It

  • 90+ Years of Expertise: Serving the Wausau community with unmatched product knowledge since 1933.
  • Individual Attention: A commitment to personalized service that big-box retailers simply can’t match.
  • Premium Name Brands: Hand-selected clothing and footwear built for durability and performance.
  • The Worker’s Choice: Specialized gear designed to withstand the toughest jobs in Central Wisconsin.
  • Outdoorsman’s Paradise: High-quality apparel that keeps adventurers comfortable in any element.

March Deals

  • Baffin 30% off
  • Stormy Kromer up to 30% off select items.
  • NEW brands coming in March: Marsh Wear, Bajio sunglasses

Baeseman Shoes Waypoint Card
Wausau, WI